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© 2019 by DesignMode.

Cause an Effect

Narrative Design isn't just telling stories. It's telling stories effectively.

Effective storytelling utilizes structure, not as a crutch but as a lens to focus the narrative to its finest point. Effective storytelling incorporates an experience curve, designed to lead the audience from one emotion to the next without boring or exhausting them.

Effective storytelling isn't a happy accident. It's by design.